![]() ![]() They’re staking their ground because making their website provide a fair and equal experience to everyone will cost them money. Guillermo Robles claimed in the lawsuit that Domino’s did not follow the Americans with Disabilities Act (ADA) because its website and app were not accessible to screen readers. That is why organizations like United States Chamber of Commerce, the Restaurant Law Center, the Retail Litigation Center and others have assembled their ranks behind the pizza chain. Domino’s Pizza, a man with vision impairment sued the national pizza chain over alleged accessibility violations. If Domino’s wins this they win for millions of companies. ![]() We are on the verge of the most dramatic shift in the Web since Amazon opened for business. As the case looms, website accessibility is about to touch all of the some 30 million businesses in America. The number of federal lawsuits filed on this issue tripled last year, to more than 2,500, and continues to rise. But courts have repeatedly ruled that the law applies to websites because the websites are a “public accommodation” provided by the business. In fact, ADA was passed five months before the launch of the world’s first website (today there are some 1.5 billion). Part of the problem is the ADA was written before people were ordering pizza online. When Domino’s spends exorbitant legal fees to argue Robles doesn’t need to use its website to order a pizza what it is really saying is when you become disabled you become insignificant. This is what’s at stake for millions of Americans in Domino’s v. You’re pushed aside as the rest of the world advances with new technology every day. You try to create an account but Captcha, which wants you to prove you are not a robot, is not accessible for your device. You try to make a purchase but the order form isn't accessible. Chat bots lure in your cursor, making it difficult, and sometimes impossible, to access the page’s content. The site’s navigation is often hidden or inaccessible. You find pop-up ads draw the focus of your device and make it difficult to navigate back to where you were. When Domino’s spends exorbitant legal fees to argue Robles doesn’t need to use its website to order a pizza what it is really saying is when you become disabled you become insignificant.Įvery site presents a new challenge. ![]()
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